Pepsi has been a long-time sponsor of the Super Bowl halftime show, and the company pays a pretty penny for the privilege. In fact, they are the biggest sponsor of the NFL.
Several celebrities including Dr. Dre, Eminem, Shakira & Jennifer Lopez performed in the super bowl. People are often asking, as a sponsorship, how much does Pepsi pay for the halftime show?
Pepsi Pay For The Super Bowl Halftime Show:
According to the information from the Wall Street Journal, Pepsi has paid more than $2 billion for securing its name through the show. The soda company was a part of a 10-year agreement with the Super Bowl Halftime show.
The Pepsi Super Bowl LIV Halftime Show was held on 13 February in 2022. As a part of Super Bowl LIV, the event took place at SoFi Stadium, California.
Why does Pepsi spend so much money on the halftime show?
There are a few reasons. First, the Super Bowl is the most-watched television event in the United States, so it’s a great opportunity for Pepsi to get its product in front of a huge audience.
Second, the halftime show is one of the few times during the Super Bowl broadcast that viewers are not actively watching the game, so they’re more likely to pay attention to the commercials and other branding elements during the halftime show.
How Much Does it Cost to Sponsor The Halftime Show?
In business terms, there is a certain fee to sponsor the Super Bowl Halftime Show. As far as we know, between $4 million and $8 million have been charged as sponsorship fees per event of the Halftime Show.
On the other hand, between $1 million and $5 million is the average advertised price for a 30-second spot. Several well-known companies wanted to take a part in the show by giving sponsorship.
If there are ten ad spots locked down in the show, it has to pay about $50 million. More than 115 million viewers enjoy the show around the world.
Bridgestone had secured the rights to the halftime show before the deal between NFL & Pepsi. This company had paid more than $10 million annually to the Super Bowl Halftime show.
After that, Pepsi secured the rights for giving sponsorship. It dealt with a 10-year agreement and paid about $2 billion for securing the brand name.
How Long is The Pepsi Halftime Show?
Usually, the Super Bowl Halftime Show lasts around 20 to 30 minutes long. It is longer than the duration of a game’s break because of allowing the performers to perform.
However, the performance of the Halftime Show is one of the most watched television events globally. In 2021, the Super Bowl show provided about fifteen minutes of entertainment.
Look back in the 2017 Super Bowl show, Lady Gaga performed for around 14 minutes on stage. According to Pepsi, the performers were on the stage worth of 12-minutes during the event.
Is Pepsi Pulling Out of the Super Bowl Halftime?
Yes, Pepsi is pulling out of the Super Bowl Halftime Show. The soda company officially announced this through its Twitter post. The tweet said that they have decided to leave the halftime show.
They also thanked those artists who helped them to create those tremendous moments during sports events. Pepsi deals at the beginning of 2012 that was valued at approximately $2 billion.
Finally, after 10 years, the soda company is going to end the deal. It has been reported that The NFL is looking for a new sponsor that can spend up to $50 million annually.
Why is Pepsi Not Sponsoring the Halftime Show?
Now it is a common question among the viewers. Because Pepsi has already announced to end of the deal with the NFL. It will no longer sponsor the Super Bowl Halftime Show.
Basically, the company wants to dive into the digital media platform because of its new projects. It has also increased its focus on advertising on digital platforms. The show authorities are looking for new sponsorship now.
CNBC reported that Pepsi and NFL renewed their deal but the terms were undisclosed to all. In addition, Pepsi spent more than $114 million on the NFL games during the 2021 season.
Who Has Done the Halftime Show in 2022?
Fans highly anticipated the 2022 Super Bowl Halftime Show that had arrived in February. Several famous artists including Dr. Dre, Snoop Dogg, Eminem, and Kendrick Lamar appeared there.
On the other hand, 50 Cent and Anderson were the surprise guests on that show. All these famous artists performed on the Pepsi Super Bowl LVI Halftime Show. The show’s venue was SoFi Stadium, Inglewood, California.
Do Super Bowl Halftime Performers Get Paid in 2022?
Yes, the Super Bowl Halftime Performers get paid in the 2022 show. Newsweek reported that Brian McCarthy, the vice president of communications of the NFL, expressed they have covered all costs of the show including paying those performers.
Though there was not an appearance fee, they were indeed paid through a union scale.