The name of DeAnne Stidham became famous worldwide after releasing the TV series documentary named LuLaRich in 2021. The documentary has exposed the hard work and tactics of DeAnne Stidham that have elevated LuLaRoe at its peak. Currently, DeAnne Stidham possesses an estimated net worth of $50 million.
Early Life
On 27 January 1959, DeAnne Stidham was born in Pasadena, California, United States of America. She grew up in her birthplace, and she might have been born in a Christian family. DeAnne has faith in Christianity as she is a member of Latter-day Saints.
DeAnne Stidham’s father was Elbert Startup, and her mother was Maurine Startup. They ran a catering service in Pasadena, California, United States of America.
Maurine and Elbert, DeAnne Stidham’s parents, had 11 children. In addition, she has a twin sister named Dianne. In childhood, DeAnne Stidham was very fond of sewing clothing and dresses.
Career
DeAnne Stidham has always been very fond of fashion clothing and sewing since her childhood. In 1998, Mark Stidham, her husband, was a construction worker. After the two married, they started selling girls’ clothing, such as skirts.
Finally, in 2012, DeAnne Stidham and her husband Mark Stidham founded the women’s fashion company, LuLaRoe. Later on 1 May 2013, the company was incorporated.
Currently, DeAnne Stidham’s company has a total of 17 thousand active retailers. Moreover, according to the 2020 annual income disclosure statement, every retailer’s gross profit is around 10 thousand dollars on average.
DeAnne Stidham Net Worth:
DeAnne Stidham is an American president of a fashion company and entrepreneur who has a worth of $50 million. She started to make her fortune after founding the fashion brand named LuLaRoe. DeAnne Stidham’s current net worth is the result of her company’s success.
How does DeAnne Stidham make money?
DeAnne Stidham has made all of her fortunes from her widely famous company named LuLaRoe. In 2017, the company had a revenue of 2.3 billion dollars, which is the company’s peak revenue.
Generally, the company DeAnne Stidham runs is a direct-to-consumer type company. The company sells its clothing from Facebook and its official online store. So, retailers do not raise much profit.
Currently, the Stidham family combined possesses a total of 100 million dollars that are earned from LuLaRoe. And as of 2021, DeAnne Stidham has made 50 million dollars from the company.
LuLaRoe’s previous years’ revenue is listed below to see at a glance:
| Year | Estimated Revenue |
| 2020 | 500 million dollars |
| 2019 | 700 million dollars |
| 2018 | 750 million dollars |
| 2017 | 1500 million dollars |
| 2016 | 700 million dollars |
| 2015 | 300 million dollars |
Personal Life
DeAnne Stidham was first married to Kenneth Neff Brady. The two had four children together, including Nicole, Amelia, Jordan, and Kenny. Besides, the couple also adopted three children from Romania named Michael, Daniella, and Alexandru.
Anyways, DeAnne Stidham and Kenneth Neff Brady had divorced at the end of the 90s. After divorce, she met Mark Stidham and got married in 1998. Right after the marriage, the newly married couple started selling girls’ clothing.
What is DeAnne Stidham doing now?
DeAnne Stidham is currently acting the role of her company LuLaRoe’s president. She is in the primary position of directing the company.
However, the company’s revenue is getting shorter, which is a cause of a lack of business tactics and marketing policy. DeAnne is trying to pull the company up from the position it has fallen.
DeAnne Stidham: At a glance
| Real Name | DeAnne Brady |
| Professional Name | DeAnne Stidham |
| Gender | Female |
| Date of Birth | 27 January 1959 |
| Zodiac Sign | Aquarius |
| Birth Place | Pasadena, California, United States of America |
| Current Address | Corona, California, USA |
| Religion | Christianity |
| Relationship Status | Married |
| Marital Status | Married |
| Former Husband Name | Kenneth Neff Brady |
| Husband Name | Mark Stidham |
| Children | 14 (Including Biological and Adopted) |
| Profession | President and Co-founder of LuLaRoe |
| Net Worth | $50 million |
Sources
- https://www.businessinsider.com/lularoe-founder-deanne-stidham-life-2019-10 — LuLarea pyramid scheme accusation (Business Insider)
- https://www.oxygen.com/true-crime-buzz/who-are-mark-stidham-and-deanne-brady — LuLaroe Creators’ Introduction (Oxygen)
- https://www.bustle.com/entertainment/deanne-mark-stidham-family-children-lularoe#:~:text=DeAnne%20had%20seven%20children%20with,from%20Romania%20in%20the%201990s. — DeAnne Stidham and Mark Stidham’s family
- https://www.forbes.com/sites/marciaturner/2016/10/18/lularoes-secret-to-becoming-a-direct-sales-powerhouse-facebook-live/?sh=21d6e0a236df — LuLaRoe a direct sales powerhouse (Forbes)
- https://www.businessforhome.org/companies/lularoe-review/ — LuLaRoe Previous Years’ Revenue (Business for Home)
